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Fun Aides Learning

Recent research commissioned by the Alton Towers Resort in the UK has proven fun is a key influence for successful work related learning.

MCE Events Latest News

12/05/2014 Having fun improves business learning! Gaynor Hickey

Recent research commissioned by the Alton Towers Resort in the UK has proven fun is a key influence for successful work related learning.

The report, undertaken by post-graduate business students at Sheffield Hallam University, brings together results from a survey of over 100 employees from business enterprises and large corporate organisations. The questions were chosen following a focus group, which identified key elements, factors and perceptions associated with work related learning.

The research investigated the concept that ‘fun improves learning’ by combining academic theories with organic research. The report highlights a clear connection between fun and corporate events. 57% of respondents said they would be able to concentrate more on the work based task or activity if there was an element of fun added.


Key findings from the 2014 “Fun Improves Learning” Report include:

  • 52% of respondents find standard conferences boring, indicating they would be less receptive and engaged than the 60% of respondents that said they would be more interested in corporate events if there was an element of fun added to the learning process.
  • Companies investing in work related training want to see positive results that will benefit the business. Interestingly, respondents wanted similar results from such activities with 55% hoping to improve their skills and 48% wanting to progress their leadership abilities and gain knowledge.
  • Respondents also wanted to further their personal development and improve their working environment with 46% wanting to see significant self-improvement and gain practical experience and 51% looking to build new business relationships.


The report supports the view that adding an element of fun into a corporate event increases delegate engagement and the effectiveness of workplace education. For employers who want to maximise the effect of their events by increasing delegate engagement, a combination of fun and serious learning offers a solution.  Talk to us today at MCE Events about making your event evocative, informative and of course FUN!